Autodesk Digital Builder

Digital Builder is Autodesk's primary thought leadership brand for the construction industry. When a new Autodesk global brand was rolled out I was tasked with bringing the existing construction blog in line with new brand standards as well as re-positioning the Digital Builder brand as an industry leading editorial outlet for all things construction. We redesigned the overall look and feel, introduced a new visual identity, and brought other thought leadership programs (such as the Digital Builder Podcast and Construction Master Class series) onto the same platform.